PLAN
LINEAR TVSTREAMING
One media planConverged TV planning
Reach audiences across screens with one view of exposure, frequency, and response.
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Strategic media buying and measurement across linear TV and streaming. We connect the media plan to your business goals.
Selected clients
We plan linear and streaming together, use our network relationships to access inventory, and optimize against the outcomes that matter to your business.
Reach audiences across screens with one view of exposure, frequency, and response.
Explore converged TVDecades of relationships inform placement, negotiation, and access to premium inventory.
Explore our partnershipsConnect media exposure to business outcomes, then use those findings to refine the plan.
Explore measurementA closer look at how media strategy, buying, and attribution support campaign performance.
Conversion-led optimization generated 57% more sales and reduced cost per sale 39% in five weeks.
Explore case studyAudience targeting, strategic placements, and tailored creative improved efficiency while investment grew 38%.
Explore case studyThree layers of attribution uncovered up to 8× more conversions tied to CTV exposure than pixel tracking alone.
Explore case studySelected campaign outcomes. Results vary by campaign; attribution coverage is distinct from incremental sales.
View all case studiesConnect exposure to response across Linear TV and streaming. Attribution, analytics, and Media Mix Modeling show the contribution of each investment.
Explore measurement
Expected response over time
Time
The dashed line establishes the response expected before TV’s contribution is evaluated.
Illustrative process only. Shapes and relative bar lengths represent concepts, not client results or calculated attribution weights.
Explore the people, sets and production behind our campaigns.
Accutrak® reporting connects media investment with response and business outcomes. Explore this supplied cost-per-order example, then see the full reporting suite.
Supplied reporting example
Dec 2$11.09 per order
Historical example supplied by InterMedia. Values are reproduced from the original dashboard; campaign results vary.
Media buying and measurement lead the approach. Strategy, creative, production, and partnerships support it at every stage.
Connect audience planning, premium inventory, negotiation, and ongoing optimization in one media strategy.
Explore our approach to creative development, production, and improving existing advertising.
Inside our creative teamTell us where you want to grow. We’ll help you build the media strategy to get there.
Start a conversationExplore timely industry insights and practical strategies that help brands make smarter media decisions and achieve measurable growth.
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